Malina Mikami
Graphic Designer



[04] Always Now
Client: visitBerlin
Visual Identity

Always Now is a brand identity proposal for visitBerlin, the city’s official tourism and marketing organization.

The identity draws from a kaleidoscopic view of Berlin—shaped by first-hand observation of its architecture, structural systems, and the way messages are disseminated across the city. 

Typography, color, and image are designed to overlap, fragment, and reassemble, creating shifting compositions that reflect how Berlin’s past and present coexist in real time. Each application becomes a unique configuration within an evolving system, capturing the city’s constant state of change.

Info




References

Images

Tumbled and smoothed stones 

You Solid Perfume
Glossier



INO Packaging


Toothpaste


Cica BHA Acne Foam Cleansing
Ji Woo Gae
Photography: Daria Arnautova


2018
50 Edition Fragrance Holder
Rahee Yoon






© Malina Mikami 2025
Work




[04]



Spreads


The marbled effect within each letterform was due to the laser engraving process.

Promotional





Forms


Photography



Marketing Campaign





Work