Malina Mikami
Graphic Designer
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Oral care, like skincare, is a daily routine and just like your skin—it’s important to prioritize its health.
Crest, a trusted household brand, is valued primarily for its function, presenting an opportunity to evolve its branding by emphasizing its effectiveness and reflecting it through a visual identity that aligns with its role in self-care.
My goal for this brand refresh was to elevate Crest from the bathroom drawer to the countertop.
Info
References
Materiality
Tumbled and smoothed stones
The tension of a water droplet clinging to a leaf
Toothpaste
2018
50 Edition Fragrance Holder
Rahee Yoon
Gratitude
Thank you
Professor: Ania Borysiewicz
Product Renders: Shupeng Jiang
© Malina Mikami 2025
Work
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Workmark
My focus with the wordmark was highlighting the product’s nature and its function—reflecting the relationship between the smooth consistency of toothpaste and the sharp edges of teeth.
Forms
Since we interact with these products daily, I focused on refining the forms to enhance how they’re held, used, and perceived.
In consideration of materials, polypropylene is suggested for its safety, durability, and resistance to moisture and temperature.
Photography
Promotional
Work