Malina Mikami
Graphic Designer
The em dash is more than just a typographic symbol—it's a boundary, a bridge, an invitation to rethink space and meaning. Its ability to frame ideas while leaving room for interpretation reflects what I strive for in design: a balance between structure and flexibility, clarity and complexity.
Much like the em dash, my process navigates and integrates diverse influences—creating designs that communicate, connect, and evolve, while leaving room for interpretation and discovery.
Fitbit Rebrand- Brand Identity,
- Packaging Design
DescriptionPositioning itself as a guide for holistic wellbeing, Fitbit evolves beyond fitness tracking to address the mental, physical, and emotional needs of its users. This rebrand introduces a calming and focused identity across product, digital, and environmental touchpoints.
At its core is the idea of sanctuary—providing a sense of focus in a world filled with scattered distractions.
Notes Utilizing a consistent grid system originally designed for the logo, I incorporated the grid lines as elements on the packaging, representing precision and structure inherent in fitness tracking.
(c) Malina Mikami 2025hello@malinamikami.com