The em dash is more than just a typographic symbol—it's a boundary, a bridge, an invitation to rethink space and meaning. Its ability to frame ideas while leaving room for interpretation reflects what I strive for in design: a balance between structure and flexibility, clarity, and complexity. 

Much like the em dash, my process navigates and integrates diverse influences—crafting designs that communicate, connect, and evolve, while leaving room for interpretation and discovery.

Fitbit Rebrand
  • Brand Identity, 
  • Packaging Design

DescriptionBy adopting a more holistic perspective, Fitbit, the fitness tracking company, positions itself as a guiding force in nurturing overall wellbeing, aligning with the evolving needs and expectations of its diverse user base. This rebrand aims to capture a sense of sanctuary and focus in a world filled with scattered distractions.
Utilizing a consistent grid system originally designed for the logo, I incorporated the grid lines as elements on the packaging, representing precision and structure inherent in fitness tracking.






©2024 Malina Mikamiemdash.studio.design@gmail.com