Graphic Designer
The em dash is more than just a typographic symbol—it's a boundary, a bridge, an invitation to rethink space and meaning. Its ability to frame ideas while leaving room for interpretation reflects what I strive for in design: a balance between structure and flexibility, clarity and complexity.
Much like the em dash, my process navigates and integrates diverse influences—creating designs that communicate, connect, and evolve, while leaving room for interpretation and discovery.
- Packaging Design,
- Visual Identity
Crest, a trusted household brand, is valued primarily for its function, presenting an opportunity to evolve its branding by emphasizing its effectiveness and reflecting it through a visual identity that aligns with its role in self-care. My goal for this brand refresh was to elevate Crest from the bathroom drawer to the countertop.