Malina Mikami
Graphic Designer

The em dash is more than just a typographic symbol—it's a boundary, a bridge, an invitation to rethink space and meaning. Its ability to frame ideas while leaving room for interpretation reflects what I strive for in design: a balance between structure and flexibility, clarity, and complexity. 

Much like the em dash, my process navigates and integrates diverse influences—crafting designs that communicate, connect, and evolve, while leaving room for interpretation and discovery.

Work Info

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Crest Refresh

• Packaging Design,
• Visual Identity
  

DescriptionCrest’s refresh elevates the daily routine of oral hygiene into a ritualistic experience—treating oral care like skincare.  Making a routine, a ritual.
The contrasting serifs in the wordmark reflects the relationship between toothpaste and the sharp edges of teeth, embodying both the product’s nature and its function. 



Through thoughtful consideration of the product's ergonomics, I focused on enhancing the shape of the product forms. The body forms would be made with Polypropylene, considered the safest of all plastics and tolerant to weather.


My goal was to graduate crest from the bathroom drawer to the countertop.

©2024 Malina Mikamiemdash.studio.design@gmail.com